Hummingbird Brand 3.0

Email signature system

One reusable, single-column layout. Renders identically in Outlook desktop, Outlook Web, Apple Mail, Gmail, mobile, and forwarded threads.

01 — Your details

02 — Live preview

Logo handling

Outlook for Mac and Outlook for iPhone strip <style> blocks when you paste into the signature editor, so the auto-swap never fires there and the black mark stays black. The white plate keeps the logo on its own light background in every client, dark mode included.

Hummingbird
 
Brad Koontz
Founder & Principal
 
brad@hummingbirdworks.ai  |  +1 (555) 019-4472
 hummingbirdworks.ai
 
AI Native | Frontier Focused | Outcome Obsessed
View source
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="border-collapse:collapse;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;font-size:14px;line-height:1.45;color:#111111;">
  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><a href="https://hummingbirdworks.ai" style="text-decoration:none;"><table cellpadding="0" cellspacing="0" border="0" role="presentation" style="border-collapse:collapse;"><tr><td bgcolor="#ffffff" style="background-color:#ffffff;padding:10px 14px;border-radius:6px;"><img class="hb-logo-chip" src="https://brand.hummingbirdworks.ai/brand/signature-logo-v3.png" alt="Hummingbird" width="180" height="80" style="display:block;border:0;outline:none;width:180px;height:auto;" /></td></tr></table></a></td></tr>

  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><div style="height:14px;line-height:14px;font-size:0;">&nbsp;</div></td></tr>
  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><span style="font-size:15px;font-weight:700;letter-spacing:-0.01em;color:#111111;">Brad Koontz</span><br /><span style="font-size:13px;color:#5b5b5b;">Founder &amp; Principal</span></td></tr>
  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><div style="height:10px;line-height:10px;font-size:0;">&nbsp;</div></td></tr>
  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><span style="font-size:13px;"><a href="mailto:brad@hummingbirdworks.ai" style="color:#111111;text-decoration:none;">brad@hummingbirdworks.ai</a><span style="color:#c9c9c9;"> &nbsp;|&nbsp; </span><a href="tel:+15550194472" style="color:#111111;text-decoration:none;">+1 (555) 019-4472</a></span></td></tr>
  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><span style="font-size:13px;"><span style="color:#8a8a8a;font-size:12px;">&#9673;</span>&nbsp;<a href="https://hummingbirdworks.ai" style="color:#111111;text-decoration:none;font-weight:600;">hummingbirdworks.ai</a></span></td></tr>
  <tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><div style="height:12px;line-height:12px;font-size:0;">&nbsp;</div><div style="border-top:1px solid #e6e6e6;padding-top:10px;font-size:12px;color:#8a8a8a;letter-spacing:0.01em;">AI Native | Frontier Focused | Outcome Obsessed</div></td></tr>
</table>

03 — Reply signature

One line, no logo — for replies and long threads. Name | Email | Phone.

View source
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="border-collapse:collapse;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;"><tr><td style="padding:0;font-family:"Segoe UI",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;font-size:13px;line-height:1.45;color:#111111;white-space:nowrap;"><span style="font-weight:700;color:#111111;">Brad Koontz</span><span style="color:#c9c9c9;"> &nbsp;|&nbsp; </span><a href="mailto:brad@hummingbirdworks.ai" style="color:#111111;text-decoration:none;">brad@hummingbirdworks.ai</a><span style="color:#c9c9c9;"> &nbsp;|&nbsp; </span><a href="tel:+15550194472" style="color:#111111;text-decoration:none;">+1 (555) 019-4472</a></td></tr></table>

04 — Why this layout

Single column, table-based

Outlook renders HTML with the Word engine — flexbox, grid, and background images are ignored. Nested tables with inline styles are the only reliable structure.

Logo leads, type follows

The mark is the loudest element; name, role, contact, and URL step down in weight. No competing colors, no icon row, no legal boilerplate.

Text links, not icons

Social icon strips break on dark mode and image-blocking clients. Plain text links stay legible everywhere and survive forwarding.

One accent rule

A single hairline above the tagline is the only ornament. It reads as intentional structure rather than decoration.

05 — Optimizing the logo

  • Export at 2× and display at 1×. Master the signature lockup at 360 × 130 px, then set width="180" in the markup so it stays crisp on Retina and HiDPI screens.
  • PNG-24 with transparency. The mark is pure black line art — PNG keeps the edges clean. SVG is not supported by Outlook, and WebP is unreliable in older clients.
  • Ship under 20 KB. Run it through a lossless compressor (TinyPNG, ImageOptim, oxipng). Heavy signatures get flagged and slow every thread.
  • Set explicit width and height. Prevents Outlook from rendering the logo at its native pixel size before images load.
  • Dark-mode logo swap — automatic. Dark-mode clients invert text but never invert images, so a pure-black mark stays black on a dark background. The generated HTML now ships both exports and swaps them with a prefers-color-scheme rule (plus an [data-ogsc] fallback for Outlook.com). Host the reversed export alongside the black one as signature-logo-white.png — both URLs must be public or the swap can't fire. Gmail strips embedded styles, so it keeps the black mark on its light background, which is correct there.
  • Always include alt text. When images are blocked, "Hummingbird" still reads as the brand.

06 — Where the logo should live

Never embed the logo as an attachment — it becomes a paperclip icon on every email and breaks on forward. Host it at a permanent, public, cache-friendly URL.

  1. 1. Your own domain (best). Serve it from https://hummingbirdworks.ai/brand/signature-logo.png. Same-domain assets earn trust from spam filters and stay under your control.
  2. 2. A CDN in front of it. Cloudflare, S3 + CloudFront, or the CDN this tool already uses. Set Cache-Control: public, max-age=31536000, immutable.
  3. 3. Version the filename. signature-logo-v3.png — never overwrite a live file. Signatures live in thousands of archived threads, so old URLs must keep resolving.
  4. 4. Avoid Drive/Dropbox/Docs links. They require auth, redirect, expire, or rate-limit, and they render as broken images.
  5. 5. Serve over HTTPS only. Mixed content is silently stripped by most clients.

The preview above points at https://brand.hummingbirdworks.ai/brand/signature-logo-v3.png — our own subdomain, served over HTTPS and returning a real image/png. Keep the version suffix on any future export and publish it as a new filename rather than overwriting this one, so archived threads keep rendering.